Writing for $$$

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Writing for $$$ 〰️

A writer and filmmaker based in New York’s Hudson Valley, Emily Berge has had her work in film featured on Short of the Week, Palm Springs Shortfest, and NewFest, as well as being screened at the British Film Institute. Her creative nonfiction has most recently appeared in Electric Literature. In addition to creative writing, Emily has worked as a copywriter for a number of major brands including Meta, Google, AARP, Ikea, and more.

She is currently pursuing her MFA in fiction at Bennington College. Her debut novel for children, THE LAST MERMAID OF THE MISSISSIPPI, is set to be released by Simon & Schuster in 2027.

Google / Grow with Google - NSI Career Readiness Program

“Grow With Google is an initiative to create economic opportunities for all. As part of Google’s commitment to help the Native community grow their job-seeker skills, we will embed GwG resources into the career service centers of Native Serving-Institutions (NSI). This effort will help Native students gain the digital skills they need to find and land entry level jobs and internships that they need to be successful.”

The future of cars is electric
But over half of auto intenders are hitting a roadblock to adopting EV technology
Their fears are practical and driven by anxiety
Range, battery lifespan, charging infrastructure, cost.
Will buying this let me down?
Even though they have these questions,
Over 80% of “EV Rejectors” have never been in an electric vehicle.
We tapped into the human side of these feelings through a multi country study of consumers
Our research showed that HOW we talk about EVs help shift buyers’ opinions
Surprisingly, the day-to-day truths of going electric move the needle.
Maintenance is cheaper
Cars are faster
Infrastructure is growing
And word of mouth, hearing from EV Owners themselves, was the most trusted source of information
Balancing functional messaging with idealism helps reach buyers
These simple shifts in perspective might be all the gas we need.
Together, let’s grow electric.

Meta / The Future of Cars is Electric

Meta Pro

Filmed Q4 2024 by Konrad and Paul. Not yet released.

Meta Creative Pro / shooting script

Meta Marketing Pro / shooting script

Meta Technical Pro / shooting script

Women are told getting old involves a lot…
From hair dye
 To laugh lines
 to feeling out of touch
You know what laugh lines actually mean? 
A lifetime of LOL 
ROFL
 LMAO
So you know what?
AARP decided to say
$#%* the haters.
[Alt: Forget the haters.]
We're flipping the script.
AARP isn't just a company for
BORING OLD LADIES
AARP is for women
who have really lived
and are ready for more.
It's about time the rest of you catch up.
Because, come on -
Old ladies are
BOLD LADIES
[Intro campaign logo]
Through candid interviews with women from all walks of life,
AARP's Instagram feed and stories hosted these ladies,
Giving out sage advice,
And empowering women to live their best lives -
At ANY age.
Talking -
BODY ISSUES
SEX
SOCIAL MEDIA
CAREER ADVICE
[Show interview bites through this section]
And from their inspiration we created illustrations
[Show illustrations being viewed]
Launching them as the heroines of the new AARP campaign
Shared on social media
To DISRUPT AGING
And change the message.
The campaign had an equally bold response
AARP's Instagram feed was welcomed with open arms
26.7M impressions
A 6.24M reach
The AARP is here
for all Bold Ladies
of any age -
Laugh lines and all.
AARP
Bold Ladies

AARP / Bold Ladies

Short form animated script for AARP’s Bold Ladies campaign Webby’s submission.

Explore Facebook IQ’s new Ramadan Interactive Report
Alt: Check out Facebook IQ’s new Ramadan Interactive Report
Ramadan is a holy month observed by over 2 billion people globally.
To help you navigate the breadth of shopping and consumption behaviors during Ramadan, Facebook IQ built an Interactive Report.
Easily explore Ramadan insights across 5 key themes
Customize for your needs
Get in tune with your audience’s preferences and shopping behaviors.
Deliver meaningful messaging with our Ramadan Interactive Report